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Rebrand with Corporate Gifts

Company: Putnam Lieb Potvin - Attorneys At Law
Product: Rectangular LED Light Key Chain (Item # 27543)

Objective
Order a small corporate gift for clients.

Challenge
Find a rush production flashlight key chain small enough to be mailed out with holiday cards.

Solution
Promotional Rectangular LED Light Key Chain, item #27543

After doing some research on promotional gifts, the attorneys at Putnam Lieb Potvin decided to order from Motivators because they were impressed with the wide range of products available. Rhonda, a Motivators promotional consultant, spoke on the phone with Julie Dover, the firm's personal injury paralegal, to discuss options.

Rhonda helped Julie track down a product that would ship in time so that the firm could send it out with its annual holiday card. She suggested that Putnam Lieb Potvin order Motivators' promotional rectangular LED light key chain. This item stood out both for the rush production availability and the flat design, which makes it an ideal direct mail piece. The key chains were enclosed in the firm's 2012 holiday cards to thank clients and to build the firm's brand exposure.

Results
The key chains were a hit with clients and prospects. "We liked them so much we ordered more after the holidays when our firm name changed," Julie said.

Sending out a small gift each holiday season has now become a ritual for Putnam Lieb Potvin. Putnam Lieb Potvin went on to order branded Post-It notes for its employees and custom lanyards to include in its 2013 holiday cards. "Our clients love getting the giveaways every year in our cards," Julie said.

If you're rebranding your business like Putnam Lieb Potvin did, it's important to send your customers updated promotional items to keep them in the loop. Imprint promotional products with your new name and logo, and choose one that fits your brand's new style. Doing so can both improve the customer's knowledge of your company and act as an exciting announcement.

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