  |
Education Case Studies
|
Objective: A high school wanted a unique gift to provide to their graduating seniors that would do more than just commemorate their high school years.
|
Solution: Wisdom for a High School Grad: Incredible Letters and Inspiring Advice
|
|
Rather than offering a keepsake, the promotional consultant offered the idea of providing the graduates a promotional book. The school chose Wisdom for a High School Graduate. Additionally, the teachers designed a page to be inserted into the book. It featured funny quips and non-traditional advice. The students and their parents loved the books and took them along when they headed off to college.
|
|
Objective: A local university wanted an item to put in the welcome packets distributed to incoming freshmen who would be living on campus.
|
Solution: The Agent Flash Drive Lanyard 1GB
|
|
Knowing that college students often purchase lanyards imprinted with the school’s name to hold their dorm keys, the promotional consultant suggested the 1 GB Agent Flash Drive Lanyard. The flash drive lanyards were attached to the dorm keys and distributed to the students in their welcome packets. Additionally, all the information that appeared in the welcome packet was also saved onto the flash drive. The students loved the fact that they had a flash drive that was easily accessible, and the college’s employees loved that students could easily access their welcome packets at any time. The promotion was such a success that a few months later the college reordered the flash drives for their faculty.
|
|
Objective: A nursing school sought a way to advertise their new graduate program.
|
Solution: Heart Keep-it Clipboard™
|
|
A promotional consultant received a call from a local nursing school looking for an item to advertise their new graduate program. They were hoping to target their existing and prospective nursing students.The nursing program wanted to provide an item that would be practical for the student nurses in their academic life and beyond. The consultant paid a visit to the nursing school and noticed that all of the students used clipboards to take notes or complete patient examination checklists. After the visit, he suggested the Heart Keepit Clipboard™.The board's large imprint area proved to be a perfect canvas for the school's promotional message. The clipboards were printed to look like patient forms, with checkboxes for "Uncertain about the future?", "Looking to make more money in the same field?", "Love nursing, but want more responsibility?" etc. The students loved the advertisement, a play on the forms that symbolized the most tedious aspect of their education. The clipboards were a hit and enrollment increased 35% the following semester, and most returning students showed up for class with clipboards in hand!
|
|
