  |
Health and Fitness Case Studies
|
Objective: A gym wanted to reward participants of a weight loss contest.
|
Solution: Hydracoach Sport Bottle
|
|
The gym was sponsoring a 3 month long weight loss challenge, with the grand prize being a year long membership. They wanted a unique gift to give to all the participants that would encourage them to continue their exercise programs, even after the contest had ended. The personal trainers had held weekly weigh-in sessions with the "contestants" and had observed that they always carried water bottles. The promotional consultant suggested the Sportline Hydracoach bottle. The bottle could calculate personal hydration goals, telling its user when they needed to drink water. The trainers loved that their gift would also help their members continue on with their weight loss.
|
|
Objective: A weight loss center in Tuscaloosa, AL was seeking a creative giveaway to encourage their clients to take the nutritional supplements needed for healthy weight management.
|
Solution: 7-Day Med Minder Pill Box
|
|
Although the clients knew that they needed to take their pills daily, many complained that sorting through bottles each morning was a hassle and easy to forget or put off. After presenting their problem, the staff was shown a variety of pill boxes, but none of them reflected the image of the weight loss center. The dilemma was to find a 7-day pill strip that not only reflected the flair of the center, but would be roomy enough to hold the large tablets their clients required.The staff was shown the 7-Day Med Minder and immediately loved the modern style. The pill compartments were large enough to fit their multiple daily vitamins and the angled imprint area was perfect for really making their name stand out. They ordered 2,000 and distributed them to new and existing clients.
|
|
Objective: A manufactuer in Washington wanted to promote a message of general wellness after noticing growing medical insurance costs.
|
Solution: Antibacterial Toothbrush Holder
|
|
Because the manufacturing firm was considered light industry, they didn't cite any problems with workers compensation claims due to serious injury. They did, however, notice an ongoing increase in their medical insurance costs. In an effort to curb this trend, they began a procedure to remind their employees about general wellness. The manufactuer ordered 1000 Antibacterial Toothbrush Covers. Part of this was to provide the employees with a reminder that most lost time maladies are the result of simple lack of prevention. Reminding their employees to wash hands with soap, to dress appropriately for winter weather, and to practice germ-spread prevention were the easy steps taken - the toothbrush cover was such a daily reminder.
|
|
Objective: A hospital wanted to cut down on repeat patients frequent (and often unnecessary) visits to the Emergency Room.
|
Solution: Companion Care First Aid Kit™
|
|
The hospital ordered a large quantity of Companion Care First Aid Kits™. The big imprint area provided the perfect amount of space to print all of the hospital key contact numbers such as: Poison Control, Urgent Care, Appointment Scheduling, Ask a nurse, Emergency, etc The hospital was already giving our magnets, but felt that they were not providing the impact needed to those customers who were frequenting the emergency room without taking advantage of the information numbers before rushing for care. Most of these customers had a repeat history of visiting emergency first, and asking if they really needed to be there after the fact. The hope was that an item with more impact, would encourage these customers to take advantage of non-emergency services when it was truly not an emergency and thus would free up cost and time for true emergency situations.
|
|
Objective: A police department seeks to promote bicycle safety to children and their parents.
|
Solution: Instant Care Kit™
|
|
A promotional consultant ordered the Instant Care Kit for a bicycle registration and safety program through the local police department. Every year the police department hosted an event where children could have their bicycles engraved and registered with an identification number to prevent theft, allowing the bikes to be easily returned to the rightful owner. Parents however, asked that something more be offered. They were less concerned with the safety of the bicycles and more concerned with the safety of their children. Therefore, this year the police are coupling the registration event with a course on proper safety for bicyclers. To enforce the idea, they rewarded every child who came properly attired WITH A HELMET- by giving them the new first aid kit printed simply with the message "I use my head to stay safe".
|
|
