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New Product Launch Case Studies
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Objective: A pharmaceutical company needed a promotional product for the introduction of their new allergy medication.
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Solution: Oval Pill Box
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Contacting their promotional consultant, the company requested an item that would have a large imprint area and would come in a variety of translucent colors. Their distributor suggested the Oval Pill Box. Ideal for carrying a variety of pills, the is compact enough to fit in a purse or a pocket, while keeping pills safe and clean. The pharmaceutical company ordered 300,000 to distribute at country wide Health Expos, where they would be introducing their new medication to local doctors and hospital staff.
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Objective: A local Infant Day Care center was looking for the perfect promotional product for their newly expanded "Toddler Time" program.
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Solution: Primary Care Bandage Dispenser™
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The center was looking for an item that epitomized what it means to care for a rambunctious toddler - so the promotional consultant recommended our Primary Care Bandage Dispenser™. With the wide selection of "kid approved" fun colors, large imprint area and the easy refill factor - the center decided that these would be the perfect items to slip into a backpack and keep on hand for even the most curious tots. Parents loved the unique style of the case itself and long after the bandages were gone, the day care workers would see the case in the children's backpacks, filled with an assortment of cartoon creatures. Within the first year, "Toddler Time" expanded to a second location.
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Objective: A popular Public Radio show, "Techie Time", wanted to promote a new internet site with streaming audio access to their archived shows.
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Solution: Original Screen Sweep™
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The idea was to send a promotional product with the quarterly information packet mailed out to current station donors. Insisting that the item be geared towards the "tech heads" in their listening audience, the shows producers contacted their local distributor, and the Original Screen Sweep™ really caught their eye. Impressed by the large imprint areas, functionality and computer attachment feature of the they placed an order for 8,000. The promotion was a success and within the first 3 hours of the internet site launch - they had counted 20,000 hits!
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Objective: An adult education school in Houston, TX was looking for an item to promote their new career counseling program.
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Solution: Letter Slitter Plus
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The program was geared towards professionals who were looking for a change in their career, but were undecided on what new career to work towards or how to get there. Their promotional consultant was presented with the dual challenge of finding an item that would prove functional to their demographic, while also tying into their promotional message. He suggested the Letter Slitter Plus™, with the imprint: "Open up your possibilities, today!"
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Objective: A computer manufactuer wanted to drive sales of their new laptop.
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Solution: Contour Computer Backpack II
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Knowing that a "gift with purchase" promotion had worked in the past, a leading computer manufactuer sought an item that they could offer with their new laptop. The manufactuer wanted an item that was similar in style to the laptop. The promotional consultant suggested Gemline Contour Computer Backpack II. The sleek style and design of the backpack made it a perfect item to entice the target audience.
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Objective: A beverage company sought to introduce their brand to the market.
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Solution: Ultimate Sport Bag
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The market was already crowded when the company planned to launh, so they needed a promotional item that would distinguish them from their competitors. Their promotional consultant suggested the Ultimate Sport Bag. The key feature that makes this bag stand out is a molded external bottle holder. In it, the company placed one of their new drinks. The bright colors of the bag garnered attention and promoting the product as the "Ultimate" beverage. The bags were a big hit at gyms and college campuses.
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