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Buyer's Guide to Awareness Events

Organizing or participating in an awareness event is a great way to get involved with your community, get behind an important cause, and show the world that your company or organization cares. When you support an awareness event, you not only show your support for a particular cause, but you also show off your company's human side. Most importantly, every time you have a hand in generating attention for an important cause, you will feel better about yourself and your contribution to something great.

Whether you're organizing a cancer walk or planning a toy drive, you'll need help getting the word out there. One way to help increase awareness is to distribute awareness items printed with your company's name and logo. But which products will best help you to get your point across? After reading through this guide, you'll be able to choose the perfect awareness giveaway with ease!

Which cause do you support?

The first step is to determine which cause you'd like to get behind. It's important to ask yourself a few questions when choosing the event you'd like to support or organize: Is this cause important to me? Will my clients and customers care about this issue? Do audiences see my company as a credible resource on this topic?

If you're a dentist, for example, it would be a smart move to support National Dental Hygiene Month. But a dentist office might not want to promote an event like Healthy Vision Month, because it simply would not make sense to clients. Finding the right awareness initiative is the first step in planning a successful awareness event.

How will you help?

Now that you've decided on a particular awareness observance to support, it's time to decide how you're going to help. One way to get involved is to launch a fundraiser with proceeds going to a charitable organization of your choice. Or you can take it a step further and pass out packets, brochures, and other information regarding your cause or initiative.

If you have trouble finding useful information about your awareness event, look online. Often times a sponsoring company or organization will provide resources for helping to get the word out there. For instance, the National Women's History Project, which sponsors National Women's History Month, offers tons of ideas for celebrating the national observance on its Web site.

The best way to spread the word about your awareness initiative is to distribute awareness giveaways printed with your logo. Studies show that these handouts have a huge impact on recipients; people will not only join you in supporting your cause, but they will also remember your company fondly for years to come.

Which awareness product is right for you?

Ideally, you want to find a giveaway that speaks for itself. Remember to choose a product that will not only make sense for your campaign, but one that has sufficient space for imprinting your name and logo. Recipients will hold onto these handouts for quite some time, ensuring that your message will not get lost. Additionally, it's important to customize your awareness item's color and style to match that of your company or organization. Your giveaway is a representation of you and your business, and so its look should be consistent with your brand identity.

Here are some ideas for popular causes:

National Breast Cancer Awareness Month (October)

  • Breast cancer awareness bracelets
  • Pink ribbon stress balls
  • Pink and white beach balls
  • Pink ribbon magnets
  • Pink water bottles (great for breast cancer walks)
  • Any pink promotional item can be personalized for your event

Earth Day (April 22)

  • Seed packets
  • Recycled water bottles
  • Garden sets
  • Recycled tote bags
  • Biodegradable drinkware
  • Flower pots

Red Ribbon Week (October)

  • Red awareness ribbon key chain
  • Lollipops
  • "Drug Free is the Way for Me" book
  • Ribbon magnet
  • Red ribbon reflector lights

Follow these guidelines and, in the end, you'll be more than satisfied with your awareness giveaways. You're sure to feel good about supporting an important cause, and you'll feel even better knowing that you're helping to protect your important customers and clients. Everyone is sure to appreciate the effort you put into bringing the issue to light. Remember to prepare well in advance to ensure you receive your awareness giveaways in time for your event.


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