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Corporate Holiday Party Planning

The holiday office party is an opportunity for your employees and staff to mingle and unwind after a busy year. It also gives you the chance to show everyone just how much their hard work has meant to you as the business owner.

December and January are prime times for corporate holiday parties, so start looking at venues and considering dates early in the fourth quarter. As you consider locations, you should also decide whether or not your office party will be for employees only or for their families as well so you can get an idea of how many people to expect. Your budget will probably be the biggest determining factor in most of what lies ahead. Figure it out early, and go from there.

Stand Up or Sit Down?

A formal, sit-down meal has a different feel than a cocktail-hour style event. The latter is more conducive to mingling and short conversations while a sit-down dinner or lunch can be more intimate and provide longer interactions among coworkers.

Get a sense for your company dynamic before you choose one style or the other. It may also depend on how big your party will be and if non-employees will be attending. If you're really torn, you can always combine the two styles by having passed hors d'oeuvres and drinks for the first part of the party and a formal meal later on.

Can Branding Play a Part?

It's your party and you can cry if you want to... Well, you get the idea. Your corporate holiday party is the perfect time to let your brand shine. Put your company name and logo on as many things as possible to make a lasting impression.

  • Customized Decor: You can customize everything from the napkins and glasses to balloons and decor. People will have an amazing time at your party, and they may want to take home a souvenir to remember it by.
  • Printed Party Favors: Also be sure to give everyone a parting gift. Imprinted party favors that your employees and their families can use on a daily basis will serve as constant reminders of the fun that was had at your holiday party as well as your company's generosity.
  • Promotional Prizes: Having games, raffles or other prize-oriented activities? Why not give branded corporate gifts as the prize? Choose larger or high-end items like gift baskets or wine sets for the winners. You can even hand out small, inexpensive items like key chains and stress balls to all participants so no one walks away empty-handed.
  • Business Awards: The company holiday party is also the ideal time to give out awards and honors to the most valued members of your company. Depending on the size of your company, you could even give out a plaque or something similar to each employee. Show your appreciation for all that they do throughout the year, and give them the recognition they need to keep on doing it for years to come. They'll be so proud of their achievement that your logo will gain tons of exposure as they are sure to show it off.

With so many opportunities, take advantage of this wonderful time of year. And don't forget to incorporate your brand into your corporate holiday party!


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