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How to Choose the Right Promotional Book

Are you looking to promote your library, book store or company? If so, one of the best ways to get your name out there is to hand out promotional gift books. The fact that there are so many different types of books from which to choose might seem overwhelming. Ask yourself the questions posed in this guide, and finding the right promotional book will be easy:

What's your budget like?

Books are available at all different prices, so determine what your budget is and stick to it. Remember: You don't want to spend all of your hard-earned cash on your giveaways. Once you've decided how much you can spend, you can more easily narrow down your choices. This is a great starting point, because you can eliminate outrageous options from the get-go. There are sure to be plenty of branded books within your price range, so you won't have to worry about feeling restricted.

What kind of book will best serve your customers?

The next step to finding the right book for your customers is determining who your target audience is. Once you've got that figured out, you can find the ideal book for your customers. For example, if you are looking for giveaways for your children's library, you might want to consider distributing coloring books, children's books, or game and puzzle books. On the other hand, if your customers are mostly stay-at-home moms, perhaps cookbooks or home books are right for you. Whatever the case, once you figure out who your audience is, choosing an appropriate book will be simple.

Which book will best match your brand?

Once you've figured out what kind of book you're interested in purchasing, the next step is to determine what particular book or set of books will best match your brand. You'll want to pay attention to things like color, specific subject matter, and style. Printing your company name on promotional gift books that match your organization's look is the best way to reiterate your brand image.

While there is certainly an abundant amount of books to choose from, you don't have to feel inundated. Before you begin shopping, as yourself these questions and you'll soon be on the right track to finding the perfect book to give away. Not only are you sure to find a promotional gift book that you're happy with, but you will also distribute an item that your customers and clients will cherish for years to come.
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