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How to Promote Healthy Living

Whether you're in the healthcare industry, raising awareness about a specific health-related event or just looking out for the best interests of your target audience, the goal is the same: promoting healthy living. The best way to get your message across is with items that your patients or customers can see, hold and keep to remind them day in and day out about what you have to say.

Who Could Use Promotional Healthcare Items?

Promoting healthy living is not exclusive to the healthcare industry. While those in the industry may use these handouts as the most relevant items for branding, they also appeal across a wide variety of audiences. Buying healthcare items with your logo is great for branding:

  • Camps
  • Clinics
  • Family & Specialty Doctors' Offices or Health Groups
  • Health Awareness Organizations
  • Hospitals
  • Medical Supply Companies
  • Nursing Homes
  • Pharmaceutical Companies
  • Private Practices
  • Psychiatric Centers
  • Rehabilitation Facilities
  • Schools
  • ...and more

How Could My Organization Promote Healthy Living?

At the Office: If you are promoting a doctor's office, private practice or health group that deals directly with patients, you can hand your products out at patient visits. Educational materials like health guide wheels are helpful to keep at the front of the office for patients to read through as they wait and take home with them after the appointment. Items to help encourage a healthy lifestyle will also come in handy. Choose notebooks to help them track eating and exercise habits or reusable water bottles to remind them to stay hydrated even on the go.

Out and About: Health awareness events such as breast cancer walks are also a great opportunity to get your brand out there and promote healthy living. For outdoor events, items like sunscreen and bandages can come in handy the day of and long after. Other events might be better suited for personal health giveaways like antibacterial items as well as bath and body products.

On the Road: Representatives for pharmaceutical and medical supply companies often visit the hospitals, facilities and offices they do business with. Bringing along promotional materials that the medical professionals at these places will find useful is a great way to get in their good graces and promote yourself as their "go-to" guy or gal next time they need to order what you sell. Choose items like pens and clipboards - everyday things that are useful to medical professionals.

During Visiting Hours: Medical facilities such as hospitals, rehab centers, nursing homes, psychiatric centers, etc. can hand out promotional healthcare items not only to patients at these facilities but to their visitors as well. Visiting friends and families will appreciate the gift and your sentiment. Choose items that can help lift their spirits like medical stressballs. You can also send patients home with care packages including branded pill boxes, first aid kits and educational materials.

With the Family: Schools and camps that cater to young children can promote themselves by handing out items to parents or sending kids home with health and safety kits. Products like personal thermometers, medicine spoons, bandages and first aid kits are items that any family can appreciate. Antibacterial items and sunscreen may also come in handy.

What Items Should I Choose?

Look for items that fit your target audience's needs. Take age into consideration as well as the intended use. When it comes to promoting healthy living you can be vague or very targeted in your approach to choosing giveaways. Just remember the most important factor in choosing any promotional product is usefulness, so find something that the recipient can get regular use out of.

If you're still unsure what the best choice would be for your organization, call us at 1-800-525-9600. Our promotional consultants have years of experience and can help you narrow down the options to find the one that best suits your individual branding needs.


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