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How to Select a Promo Magnet

Magnets make fantastic giveaways for any business or organization. Recipients find them useful, they receive plenty of exposure, and they can help your customers to remember your company name. But the key to making a big impression with your logo magnet is to find one that accurately represents your business or organization.

While there are several different categories of promo magnets to comb through, you'll be happy to know that this guide will help you narrow down your search. Finding the ideal giveaway will be easy if you ask yourself the following questions:

What's your industry?

Before you begin to shop for a magnet to imprint with your corporate name and logo, consider which industry you're in. Magnets are generally categorized by shape, so it will help you narrow down your choices from the start. Doctors, nurses, and other medical professionals will love browsing through the many logoed medical magnets available. They include magnets shaped like bandages, eye glasses, and blood drops. Similarly, imprinted sports shape magnets will appeal to corporate baseball teams, school football leagues, and basketball clubs. These magnets are available in many different shapes including footballs, soccer balls, and golf balls. We recommend starting here so you can look at realistic options from the get-go.

Other businesses that can benefit from distributing logoed magnets include:

  • Restaurants
  • Insurance Companies
  • Utility Companies


Promoting an event?

If you're not purchasing printed magnets to promote your business but rather a specific awareness event or upcoming occasion, you'll be happy to know there are plenty of giveaways you can use. The most popular of these magnets are the auto ribbon magnets. You've seen them everywhere; print your message on auto ribbon magnets and people will gladly put them on their cars.

Depending on what organization or foundation you are supporting, you can also choose different shape magnets. For instance, if you are fundraising for an animal shelter, you might select printed animal magnets. Food-shaped magnets can assist you in promoting a food drive or National Nutrition Month. As you can see, magnets come in many shapes and sizes that are ideal for various awareness events.

You may be searching for a magnet that will get your brand looked at year-round. No matter whatn industry you're in, for 365 days of branding, calendar magnets are just the thing. Every time recipients glance at their calendar, they'll notice your friendly logo! Generally speaking, calendars are retained by recipients and are useful year-round. If you're looking for a magnet that will ensure everyone remembers your brand, then this is the perfect product for you.

Got a tight budget?

Sometimes you don't have as much freedom and flexibility as you'd like due to budget constraints. If that's the case, don't fret; there are plenty of magnets available for under $1. You'd be surprised at how many magnets are affordable, and you'll be pleased to know that even the least expensive pieces can be custom imprinted with your company name and logo. Who says you have to spend a fortune to get your name out there?

Need a business card?

How about a magnet that doubles as a business card? Business card magnets are genius for a couple of reasons. First, they are tossed away less often than their paper counterparts. Second, logoed business card magnets are kept in easy-to-see places, like refrigerators and file cabinets, ensuring tons of brand exposure. Even if you have a stack of traditional business cards at your desk, there's no reason you can't promote your company with these unique giveaways. They're brightly colored and can be imprinted with your name, your business' name, and your contact information.

Want even more visibility?

Some products, like clips, note pads, picture frames and memo boards, come with magnetic strips attached. These items are great because they're highly useful, making it more likely that your imprinted brand name will be put on display in homes and offices. If you've got a bit more money to play with, a magnetic promotional product might be the right choice for you.

Determining which promo magnet is right for you and your company is easy once you ask yourself these questions. Don't miss out on this amazing opportunity to get your brand name out there at an inexpensive price. And if you have any additional questions, don't hesitate to give one of our knowledgeable promotional consultants a call at 1-800-525-9600.
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