One of the best ways to promote your travel-oriented organization or company is to distribute promotional luggage items and travel bags. However, there are many factors to consider before you make your final purchase. The following guide will help make coming to a decision a bit easier:
Decide what type of bag will best serve your customers.
The travel industry comprises many different types of stores, companies and services. What does your particular company do, and how can you best serve your customers? If you are in the business of helping clients book and organize their trips, then perhaps you'd be interested in giving away travel bags. On the other hand, if you work in hospitality, you may want to consider providing your clients with travelers' kits so that they can feel at home, even when they are away.
Maintain brand consistency.
Once you've narrowed down which type of luggage or travel bag you're looking for, it's time to consider the right look. It's important to maintain your brand's image; otherwise, clients and customers may become confused. Play around with designs, colors, and patterns to find promotional luggage items that accurately reflect your company's persona. Remember, the luggage or travel bag you choose is going to serve as a representation of your company.
How much do you want to spend?
Not every piece of luggage will cost you the same amount of money. If spending isn't an issue, then you won't have to worry so much about this aspect. However, if you've only got a specific amount of money to use toward your promotional luggage and travel bags, keep your budget in mind. It will help you weed out bags that are not within your price range, and you'll be able to spend more time on customization.
What material is right?
If you're searching for a stylish and sturdy bag, pay attention to material. Travel bags are available in leather, polyester, cotton, plastic and even recycled materials. Leather bags are generally more durable than their polyester counterparts. Furthermore, many people prefer the look of genuine leather over other materials. It all depends on your preference!
Complement existing handouts.
Do you already have giveaways that represent your company or organization? If so, you might want to consider purchasing luggage pieces that will match or complement those handouts. To a certain extent, this goes hand-in-hand with maintaining brand consistency. When you properly manage your brand image, customers and clients will see that your company has a cohesive theme. This will help your brand exposure go far.
Don't forget an ID tag.
What's a good-looking suitcase without an equally handsome luggage tag? To take your promotion to the next level, include a printed bag tag. Not only will it come in handy during your recipients' travels, but it will also help to promote your company. If you've got a tight budget, luggage tags also serve as a less expensive alternative to bags.
When shopping for promotional luggage and travel bags, don't feel overwhelmed. Following this guide is your best bet for making the best decision for you, your company, and your customers. Employing these tips will help ensure that your money is well-spent. As your clients travel around the world, your brand name will be with them the whole time. That's brand exposure at its best.