There is a huge variety of bags that you can choose from for gifts and giveaways. Narrowing down your options starts with taking a step back and looking at your choice from the recipient's point of view. Who is going to receive your promotional bag? What will they use it for? Ask yourself these questions before you begin shopping for bags in bulk, and take a look through our buying guide below for more details.
Different bags serve different purposes. This is where knowing your audience will come in handy. The key to a good promotional product is usefulness. If the item is one the recipient can use frequently, it is most likely to be seen by others and will therefore be more effective as a branding tool. Here are some types of bags and which audiences might benefit from each:
Traditional shoulder backpacks are ideal for students, though can be used by others as well. From kindergarten all the way through college, they offer convenient storage and transportation of textbooks and school supplies. They are durable and will last for years to come. Students will have use for them on a daily basis, which will gain your brand a ton of exposure. If your business offers a product or service that students (or their parents) would buy, a traditional backpack is the perfect giveaway.
Backpacks are also used for travel. Because they don't require any hands to carry them, many people will often choose a backpack for short trips, hiking, camping, etc. Consider these audiences as well. If your product or service will benefit them, traditional or even drawstring backpacks might be the best option.Tote Bags
Promotional tote bags are useful for just about anyone who wants to find a use for them. From groceries to paperwork to clothing, tote bags can be used to carry a lot of items conveniently. Even with tote bags, however, you still have some decisions to make to narrow down the selection. Again, think of your recipients as well as the message you want to send them.
Tote bags with a sturdy plastic bottom, gusseted sides for expansion, reinforced stitching and strong handles make great reusable grocery bags that tell your audience you care about the environment. Slim tote bags are great for carrying files and papers, making them ideal for teachers and other professionals whose job requires the transport of paperwork. Stylish tote bags with interesting designs or handles might be best for targeting people who travel often, providing them with a trendy alternative to duffel bags.Golf Bags
You don't have to have a target demographic of hard-core golfers in order to hand out promotional golf bags, but these are very specific promos that will appeal to a limited audience. Golf bags are ideal for businesses that provide a product or service that has to do with the sport itself.
You can find everything from inexpensive bags for golf balls, tees and accessories all the way up to wheeling and stand-up bags for housing clubs. If your audience consists of avid golfers, choose a quality golf bag that will portray your brand as classy and sophisticated.Computer Bags & Cases
Computer bags and cases come in all different shapes and sizes. But the goal remains the same. From sleek, sleeves to multifunctional briefcases, the point of these bags is to protect precious pieces of technology. The biggest factors to consider when choosing computer bags are age and profession.
Students, teens and young adults may prefer a simple sleeve-type bag to protect an iPad or laptop when it's not in use at home, while a group of professionals might benefit more from a pocketed and multifunctional bag that can safely transport these items frequently to and from the office or business meetings. Consider what your recipients will be putting in these bags and if they will be useful for other purposes as well. A promotional computer bag will probably prove more useful to a younger demographic with knowledge and possession of such technology.Coolers & Lunch Bags
These promos show that your company or organization cares about the environment. Reusable lunch bags and coolers are better for our planet than paper or plastic bags that get thrown away; by distributing these eco-friendly items, you send the message to your audience that you want to help them go green.
Lunch bags are great for students and working professionals. You can even target your audience further by zoning in on health-conscious individuals that are more likely to bring their own lunch everyday rather than buying lunch. Coolers are perfect for sport fanatics who love tailgating or frequent beach-goers. Small cooler totes can even be ideal for keeping frozen grocery-store goods cold on the ride home.Duffel Bags
Duffels make great overnight and gym bags. They zip shut, they're light and they can hold a lot of stuff. If your target audience consists of frequent gym-goers, promotional duffel bags are perfect for you. Choose one that rolls or has a shoulder strap to give your recipients more carrying options.
Great for travel, duffel bags can be used as carry-on luggage for many airlines. They're also good for short trips overnight or in the car or bus. Sports enthusiasts can benefit from promotional duffel bags because they can be used for equipment that may otherwise be bulky or awkward to transport. They also make ideal gym bags because they are roomy, flexible and easy to clean. Top