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The Versatility of Trade Show Displays

At a crowded trade show people are drawn to that which is different. Take advantage of that simple fact with trade show displays such as retractors, flags, billboards, banners and more. Building a fabulous, eye-catching display doesn't have to be big, bulky and costly; there are plenty of items that allow your booth to be the bell of the ball without the expense and headache.

These types of trade show displays are lightweight and portable as well as cost-effective. They are also extremely versatile, doubling as marketing signage for your store or office. Two uses from one product - now that's how you make the most of your money!

Using Trade Show Displays as Marketing Signage

Many trade show display pieces and signage can be used for more than just trade shows. Don't be afraid to think outside the box with these items to get affordable and convenient marketing for your store or office. We've helped make buying trade show displays for this purpose a little easier with a few ideas to get you started:

Retractors & Easels

These types of signs are lightweight and portable, making them ideal for trade shows. But these features also make them perfect for your shop because they can be moved around easily. You can also change the creative on them from time to time to keep offers fresh and in front of the customer. Use them to display product features or available services. And if you have multiple locations, you can save money by recycling the different signs at your various store fronts.

Sail Signs & Flags

Sail signs usually attach to the ground or feature some kind of weight. These items attract attention, making them ideal for outdoor-use in places with mild winds. Both sail signs and flags will wave around, drawing eyes to your store front. Just make sure that they are secured properly so they don't blow away! These signs are typically used for store openings or sales that you want to advertise to passers-by. Their bright colors and ability to stand out will draw in the crowds. You can use them as temporary or permanent fixtures. Depending on the town, however, there may be certain permits required to set this kind of signage outside your store permanently, so always be sure to check with your town's permit laws before creating a permanent fixture.

Billboards & Banners

These items are great for setting the stage at your store or location. They are not only good for showcasing helpful information, but also act as visually-engaging backdrops. Use bright colors and large fonts to get maximum attention. Buying billboards and banners is also an affordable alternative to wall murals. Plus these items can easily be changed out to keep your place looking fresh.

Who Could Use This Type of Signage?

Here are a few businesses and organizations that could benefit from using trade show displays as marketing signage:

  • Auto Dealers
  • Automotive Repair & Retail Shops
  • Colleges & Universities
  • Financial Institutions
  • Government Agencies
  • Healthcare Facilities
  • Insurance Companies
  • Military
  • Political Candidates
  • Restaurants & Bars
  • ...and more

Trade show display pieces add to the decor of your store and help draw people in. They stand out and demand attention both on the trade show floor and at your location. And the best part is... this type of signage is both affordable and versatile, allowing you to get the biggest bang for your advertising bucks.


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