The reason office supplies make such great marketing tools is because everyone needs them. From paper products to desktop accessories, corporate offices, home offices and even the average household can benefit from these kinds of giveaways.In-House Corporate Office Supplies
Keeping branded office supplies on hand at your own place of business is a great way to reinforce your corporate message. Whenever clients come in for meetings, they will see your logo and slogan all around them on every employee's desk. You can even have a care package of pens and notepads in the conference room waiting for them to use throughout their visit.
If your company has multiple branches, promotional office supplies offer a uniting element to each individual location. It brings a sense of harmony to all of your branches, connecting them and reminding everyone that no matter which location they are at, your company's mission and vision remain the same.
Business-to-business (B2B) companies can also send promotional office supplies to their customers' corporate offices. Because every office needs things like sticky notes, staplers, etc., your gifts will be well-received and serve as a constant reminder of your company's generosity. Home Office Giveaways
For a target audience that spends a good chunk of time in a home office, these giveaways are ideal. Lawyers, teachers, accountants, and journalists are just a few examples of professionals who often bring work home as well as writers, freelancers and anyone who works from home on a regular basis. These audiences need desktop accessories and paper goods just as much as the corporate office.
Take this opportunity to build brand loyalty by helping your customers and clients complete their home offices. Hand these items out at trade shows or to show customer appreciation. You can even mail them or distribute them as holiday or "thank you" gifts to your high-end executives as well.Everyday Items
Promotional office supplies are not just for offices. There are plenty of everyday items in the average household that you use all the time without even thinking about it. For example, while sticky notes and note cubes are an integral part of your work day - with reminders, ideas, appointments and more all over your work surfaces - they are also used on a daily basis in the home for reasons unrelated to work.
We all leave little notes reminding ourselves or loved ones not to forget to take lunch or to pick up an item from the store. Stick them on the door or the fridge, or anywhere they're sure to be seen, and you have yourself a surefire reminder. Non-adhesive pads and cubes are also helpful for jotting down notes, taking phone messages for other household members and even writing out grocery lists.More Promotional Office Supplies Ideas...
...that can be used for any office environment as well as the average household:BookmarksCalculatorsDesk CaddiesLabelsLetter OpenersLiquid PaperMouse PadsNotebooksPaperweightsPens, Pencils & HighlightersStaplersSticky Notes & Sticky Note HoldersTape & Tape Dispensers
You should always remember to keep your target audience in mind when shopping for any promotional product, but when it comes to office supplies you're in luck because everyone needs them: your office, your clients' offices and your customers' (and even potential customers') homes! So put your budget together and start shopping.