The most important factor to consider in distributing AIDS awareness products is selecting the product that creates the maximum amount of attention. People will be most interested in giveaways that are either functional or hold a symbolic value. For instance, a pen is a good choice because it is used in daily life and will keep the memory of the cause alive after December 1st (World AIDS Day) has passed. Similarly, any giveaways that use the color red will create an association with your event that will be remembered as the recipient continues to use the product throughout the rest of the year.
Do you have an upcoming AIDS awareness event in your community? Is your company sponsoring World AIDS Day? If so, hand out promotional items to help raise awareness. And if not, you can still do your part to promote AIDS awareness with items like awareness bracelets for yourself, friends and family. Whether you are holding a bake sale, dressing in red, or circulating educational materials in the community, using the right AIDS awareness products will help people remember the prevalence and dangers of AIDS and remind them to practice preventative behavior.