It is almost my favorite time of year – summer! I’m excited for sunshine, sandy beaches, warm weather, BBQs and other outdoors events. During the summer, I never seem to get tired or bored. Every day is filled with tons of fun activities. With all the positive energy flowing and everyone upbeat and invigorated, it is also a great opportunity for businesses large and small to get their name out there with summer giveaways. I’m here to fill you in on the who, what, why, when, where and how of summer promotions.
First thing you need to do is decide who your target audience is. Do you want to reach young people? Are you targeting those attending a specific event? If you’re unsure who you want to focus on with your summer giveaways, Motivators’ promotional consultants can help you come up with a plan.
What & why?
What are you hoping to accomplish by giving out summer promotional products? Are you a business trying to attract new customers? Maybe you want to retain more customers or increase brand recognition. You need to choose a goal for your summer promos so you can make the most of your promotional products.
If you’re creating summer giveaways for a specific occasion, be sure to have the date on hand. Your promotional consultant will need this information in order to choose promotional items that will meet your deadline. Also, if you’re using summer giveaways to promote a special event, be sure to leave enough time for production and shipping!
Next, you need to figure where you will be giving out your summer promotional items. Will you hand them out at an outdoor event, like a BBQ or wedding? Will your giveaways be passed out at the office or at a trade show? Will you send them via direct mail? All of this is very important when deciding on a product. For instance, you wouldn’t want to send a big, bulky product in the mail.
This is probably the most important of the questions – how will you be promoting your company this summer? What kind of an image are you trying to portray? Will this be a mass promo, or more of a personal one-on-one gift idea?
Once you answer all of these questions, you can then decide on how to go about your promotional item purchase. In case you are pondering what you can do, here are some great summertime promotional marketing ideas:
Many towns have local events and fairs during the summer months. What better way to show your support and spread your business’ name than to hand out imprinted summer giveaways like beach balls, Frisbees, caps, sunblock and apparel?
Throw a company picnic to bring your employees together, increase motivation and unity. Give out promotional t-shirts to increase bonds between employees and departments. You can also open up your event to the public, which will allow your employees to mingle with customers and promote your business on a more personal level. Make sure to have games, prizes and other promotional items to give out to everyone.
Retail stores can provide reusable tote bags instead of plastic bags when customers make a purchase. This way customers can reuse the bag at the beach or when grocery shopping!
Schools can promote summer reading to their students by giving out promotional bookmarks at the end of the school year.
Send your customers a mass mailer and include promotional items like beach balls, flyers, sunscreens, or sunglasses with your company logo that they can use throughout the summer.
Thanks for reading this quick guide on how to plan your summer giveaways! For more ideas on how to promote your business this summer, chat with us online or dial 800-525-9600 and ask to speak with a promotional consultant.