Promotional pens… They’re not exciting or overly responsible for repeat business right? WRONG!!!
IMPORTANT STATISTICS TO REMEMBER ABOUT PENS IN THE UNITED STATES:
- 60% of people use a pen 5-10 times a day
- 73% of people carry a pen with them at all times
- 79% of people use promotional pens they received from a business
- 83% of people prefer a ball-point pen
- The cost per impression on a pen is less than a penny: $0.000436
These stats show an amazing way to stay on your customer’s minds as frequently as possible. No, pens are not as large as shirts or water bottles, but a pen is a fraction of the price! In addition (like you can see above) promotional pens are in use much more than either of those items (unless your customer is going to wear a t-shirt upwards of 75% of the time!!).
So to get the best bang for your buck, choose promotional pens. In most cases, they can even be printed and shipped within 24 hours, making them perfect for the last-minute brander. Keep your brand fresh on your customers’ minds with an item they truly need and will use often.