Why Use Promotional Products

Promotional products are tangible symbols. They are usually imprinted with a company's name, logo or message, and include useful or decorative articles of merchandise that are utilized in marketing and communication programs. They include ad specialties, business gifts, premiums, other identification applications, and recognition awards. When promotional products are distributed free, they're referred to as advertising specialties. When the items are given in exchange for a purchase, deposit or financial contribution, they're called premiums. Other kinds of promotional products are business gifts, awards and commemoratives.


Take a look around your office. There's a good chance you'll find a wall or desk calendar; perhaps a coffee mug, a colorful mouse pad, a pen or a plaque that heralds your accomplishments. What about in your pocket or purse? Do you have an imprinted pen, key tag, pocket calendar, miniature flashlight, or nail file? What about your car? Is there a bumper sticker on your car, dealer decal or license plate frame? All of these items are examples of ad specialties if you were given them without obligation.

Everybody loves to get free stuff, so take the opportunity to get your branding out there!