Pizza + Promotional Product = Good Stuff!

Apparently I was onto something with the pizza cutter promotional idea. A recent study done by the Promotional Products Association International (PPAI) measured the effectiveness of advertising campaigns when a promotional product is included. The client was a Chicago pizzeria. The product they chose was a magnetic calendar. In correlation with the campaign, the background of the calendar was that of the print ad. The testing revealed that of the three mediums, (print, TV, and promotional product) print came out the highest but the promotional product was far more popular and effective than the TV ads.

Interesting? Extremely. Now there's proof that people love pizza and free stuff! (Like we really needed proof!)

For more on the study, visit Chicago Pizza Study.

To check out some great magnetic calendars Magnetic Calendars

And for more information on the Promotional Products Association International, visit Promotional Products Association International.