Custom Conference Giveaways: The Smart Way!

So press conferences can be fun, especially when you walk in and you get handed a goody bag of free stuff. But for certain individuals, it's not fun. You're too focused on taking proper notes, speaking to the right people, and getting a good seat to really enjoy that free goody bag you've been given. So check out what H&O, a retail fashion chain did at their latest press conference in Tel Aviv. Instead of hoisting the handouts at people who are more preoccupied, they left a bottled water, a snack bar and their catalog in a custom seat vest on the back of every seat. So not only did everyone get a conference kit, but there was no way they were going to dump them in the garbage because they had more important things to do. It's definitely a useful wa to do a custom tradeshow giveaway.