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Thursday, June 28, 2007

The Next level of The Wii: The Human!

Turns Movie Audiences Into Human Joysticks

So according to Advertising Age movie theaters now have a new way of keeping people occupied before the movie actually start, beside 8 hours of previews of commercials for Fandango. Using a program called Newsbreaker, sensors track the movement of the audience as they swing and sway in their seats. They become a collective human joystick and control an onscreen ball and a paddle, like the old Atari game, "Breakout." The goal is to break the wall of news.

As interesting as this is and although I'm sure it's a great way to keep people occupied before the 19 billion previews and commercials, if a move theater wants to keep me happy, all they have to do is give me a free popcorn. Promotional popcorn would make lots of people happy since they're not spending a ton of money for popped corn.
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