Buff Bodies For All!

So as part of Healthy Weight Awareness Month, our managers launched our first ever group gym membership discount program. The participating gym is right down the street from our office which is totally convenient. It's pretty hard for the "The gym is too out of the way" excuse to work now. So far several members of our staff have joined and everyone's loving it so far. Of course, I'm expecting that some of the gym goers will eventually get bored with the gym and not go as often as they have been. It's the circle of life: Man joins gym, man works out for anywhere from a week to four months, man gets lazy and stops going as frequently. WIth this knowledge, I thought I'd post a little promotion for Gold's Gym that is definitely inspiring.



The cardboard that keeps the shirts stiff was digitally printed to look like a buff chest. Personally I've never seen any one use that piece of cardboard as an advertising medium before, but it's an excellent idea. It's an extra added advertising space for companies who chose to give promotional apparel as trade show giveaways. They can use the cardboard space themselves, or they can do a joint promotion with another company.