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Monday, January 21, 2008

Is there a doctor in the House?



I can't resist blogging about this promotion that was done in Portugal to promote the world's crankiest M.D. Now I used to love House, before the 3rd season but not anymore. So it's only fitting that I'm blogging about a promotion that I'm not exactly in love with either. Giant promotional stickers shaped like band-aids were placed all over Portugal with information about the show's fourth season premiere. While I'm of the belief that the fourth season needs some help, I'm also of the belief that the corresponding promotion done in Portugal, also needs work.



Hospital masks imprinted with a smile and info about the premiere were placed on statues. Personally, when I see promotions like this they never stick in my head. maybe if they had given out promotional bandage dispensers with imprinted bandages, I might be more impressed. that way, every time I looked down at that paper cut I would be reminded when Hugh Laurie would be back. Sometimes an excellent promotion for an Emmy-Award winning show can be executed with something that's one of the most common trade show giveaways.

Healthy Tip of the Day:
Greener lettuce is healthier for you. In fact, darker green lettuce leaves are more nutritious than lighter greens, like Iceberg lettuce which is mostly made up of water. So when making that healthy salad for lunch be sure to add a variety of dark greens like baby spinach, mesclun, and the darkest parts of Romaine lettuce.
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