Making Sure They Get It

One of the best things about promotional products is that people know what they are. They understand that they are advertising materials. A pen with a logo is an advertisement, and so is a key chain with a logo. These promotional t-shirts have taken the classic AC/DC logo and changed it to AB/BA. Do you understand the promotion right away?




The problem is that just by looking at them you don't realize that they are actually advertising a laundry detergent called Ecover. The theme behind the shirts is "Ecover Softens Your Clothes." After you know this fact, the shirts make sense and the ad is creative. However there is nothing on the shirt that says anything about the detergent or the creative tag line. Keep it simple and always make sure that people don't have to connect the dots on their own.