Save the Mug, Save the World

Ecological messages are everywhere these days, much more so than they used to be. Organizations that don't have a direct stake in the environmental market are choosing to send out promotions regarding recycled materials, saving the planet and other environmentally friendly messages. However, the WWF (World Wildlife Federation) has a stake in the environmental market, so they needed a promotion that would send a message that would really make an impact.



Promotional mugs appeared to be the answer. These mugs were coated with a special ink which changed the color of the mug when hot water was placed in it. The dark blue paint (representing the land) faded when the hot tea or coffee was placed in the mug, so it made a drastic impact on the user. The mugs did just that when they were given out at the United Nations Climate Change Conference. In fact, the Dutch Environmental Minister Jacqueline Cramer said "The WWF cup dramatically captured the critical nature of the Global Warming issue."

To see how you can send an eco-friendly message at your next trade show, be sure to check out our article about eco-friendly trade show giveaways. If you want to see what we've got, be sure to check out our eco-friendly promotional products. Send a message about saving the world, because the fact of the matter is: we've all got a stake in the environment.