Sometimes the Best Giveaway is Nothing at All

I'm currently in love with this advertisement done for 96.3 rock radio in the UK. They wanted a creative outdoor promotion, so they left a guitar stand outside. A sign above simply read: Free Air Guitar. Take One.



Now I love this for two reasons. Firstly, it reminds me of the Scrubs episode "My Half Acre," where Turk, Janitor, Ted and Lloyd (the UPS driver) form an air band to win tickets to a water park. They rock out to Boston's "More than a Feeling" and it is one of the funniest Scrubs episodes ever. I highly suggest downloading on iTunes. Secondly, this promotion is great because it shows that being creative doesn't have to be expensive. I'm not positive that they would make successful trade show giveaways, because we haven't yet figured out how to imprint an air guitar. However, if you are anti-air guitar, you can always profess your beliefs with promotional t-shirts.