Street Golf!

OK so street golf may be a stretch in terms of actually using it as a viable form of exercise, but I'm still counting it as a healthy activity! SEB bank created mini golf courses using outdoor advertising signs (adshels) as obstacles. So instead of the dastardly windmill, you can curse an ad for SEB bank because it's the obstacle that will be blocking the path to a hole in one. Of course there are obvious dangers like hitting the ball into oncoming traffic, but they can be easily avoided. All in all, I'm a fan of this promotion. Of course I don't know if I could stop my daily activities after going to the bank so I could play some mini golf, but if it was on my list of things to do that day, well then 2 birds with one stone!

The best thing about this promotion? So many promotional product tie-ins! Imprinted golf balls, promotional t-shirts for winners, imprinted golf pencils...they could even hand out promotional pedometers so players could track how many calories they burned while walked around the city.

Any sort of exercise is an excellent way to celebrate Healthy Weight Awareness Month and golf themed promos for trade show giveaways are also excellent ways to attract attention to your booth.