Volkswagon Promises a Soothing Test Drive

If there's one thing I can say about Volkswagen's promotions department, it's that they love direct mail campaigns. In the time that I've been a VW owner, I've received several direct mail pieces, in addition to a few promotional products. My personal favorite has to be my set of VW promotional coasters. Each coaster boasts a different tire design on it, showcasing all the different rims available. However, if I had received this direct mailing, I would definitely be more inclined to say that this is my favorite.



VW wanted customers to test drive the new Golf, so they sent out promotional massagers. The idea was to give potential test drivers the same goose bumps that they would experience when driving the golf. As someone who has experienced this type of massager before, I would most definitely be appreciative, even if I didn't test drive the Golf. Massagers encourage people to relax, which is one of the reasons they work so effectively as trade show giveaways. While promotional stress relievers are extremely popular at trade shows, there is nothing like a massage.