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Thursday, February 28, 2008

Choose the Winning Copy...

So I found a powerful promotion for a anti-drunk driving service called Arrive Alive. Toilets in bathroom stalls were fitted with wheelchair wheels to send a message to night club patrons. The campaign consisted of three different promotional signs posted above the toilets. Like several well-done promotional campaigns, this one did not use any promotional products. The message itself is strong enough without them. Which one grabs your attention the most?

A. "Drunk Behind One Wheel Could Land you Between Another Two"





B. "Who's Driving?"





C. " Take a Seat and Think about the Consequences of Drunk Driving"




My personal choice is A. The copy is relevant to the cause and it's not too preachy. B.'s message isn't clear and C. sounds too stern.

That's just my opinion...what do you think?
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