Escape to the slopes...in the subway?

With the extreme wind chill that's hitting the Northeast right now, I found this promotional ad to be just the right fit for the blog this brisk Wednesday morning. The ad promotes a ski resort in Canada, and uses large stickers with scenic designs on them to convey the idea of sitting on a ski lift. I can only assume from the looks of it that this ad was placed in a subway station. That works because if subway stations everywhere else are like the ones here in NY, they're always freezing cold! If the ski resort really wanted to get my attention, I would appreciate some promotional hand warmers.