Life Sized Promotional Game

So I was always a fan of the Chutes and Ladders board game as a child, so when I found that the makers of Jelly Tots candy had made a life size board, I was intrigued. It's the South African version of Chutes and Ladders, called Snakes and Ladders. Firstly, that's incredibly frightening and I wouldn't want to play. The giant sized game board even included giant dice so that children were the pawns in the game. I'm incredibly glad that no real snakes were involved, but if they had put the American twist on this game I think the kids could have had fun going on a slide. But like I said, at least if they lost the kids weren't sent to the molten lava pits. Personal opinion: if you are going to create promotional games opt out of including snakes and volcanos.