A Sugar Free Cup and 2 Nicotine Free Motivators...

I'm rather enjoying this promotional cup that I found. It's a custom promotional cup that highlights the benefits of avoiding the calories in sugar so that you won't have to burn the calories later. It's reminding me of those Vitamin Water commercials where the man tells the woman that she'll have to do 492 sit-ups to burn the calories, and she replies "So I'll have to do 492 more?" I laugh when she looks so devastated. I probably shouldn't but I don't drink Vitamin Water, so I feel justified. The cup above is an advertisement for a sugar substitute, and I'm really a fan of the design of the ad copy. I can just picture coffee drinkers turning the cup so they can finish the sentence. Like dogs chasing their tails...


In unrelated but still exciting news, congratulations to my fellow IT department team mate (and office roomie) Sarah and the art department's own Mike for quitting smoking! Their one week anniversary of being Smoke-Free is tomorrow and its been a hard week for both of them. Congrats guys, and we're all supporting you 100%.