Just Read the Book...

I enjoy this promotion for a local bookstore in Brazil. They teamed with a video store to display copies of the Harry Potter books right next to the movies. The tagline read "If you think the movie is good, wait until you read the book." Really good way to get people to read, although I don't know if I would be willing to leave the video store and go to the book store. If I had nothing to do and was just killing time on a Saturday afternoon, maybe I might peruse the bookstore shelves, but in my opinion when the ad requires you to leave the establishment and go somewhere else, it takes too much work.

My suggestion? When customers get to the counter, remind them of the ad by handing out promotional bookmarks as a small gift with purchase.

Oh and here's an Eco-Fact for you: 4-6 million trees were destroyed to print the Harry Potter Series.