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Thursday, March 27, 2008

Lego Brick Business Card


Networking is one of the most critical aspects of business, but let's face it, not everyone is that memorable. And after a few years in the business world it's more than likely that you'll accrue a pile of business cards and only a few of them will be key contacts. Chances are after a few months, when the pile of business cards has doubled in size, you still won't be able to remember all of them. And thus the benefit of the business card has been laid to waste.

Check out the solution that was created for one of the leading architecture firms in Belgium. Instead of having a plain business card that can get lost in a pile, the advertising agencies used Lego bricks and imprinted the sides of them. The Lego business cards stand out against the plain ones and the company is memorable.

While legos aren't typical promotional products, in this case they still worked well.
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