Levi's Goes Green...

I would say "straight off the heels of Honda's Eco-Friendly promotion" but in Levi's defense they did this first. Attached to their new Eco-Jeans, which are made from 100% organic cotton, is an eco-friendly tag. Similar to Honda's "seed paper" letter, the tag is made of seed paper and is completely biodegradable. Simply plant the tag in the ground and watch a tree sprout up, courtesy of Levi's environmentally friendly marketing department.

Eco-friendly promotional products are everywhere right now, because green is the new black. And there seems to be a major push for planting trees...interesting.