An Apple a Day...promotes Calagary Farmers Market

There's definitely nothing better than the first taste of a delicious peach or plum in the summer months. But it's easy to forget that fresh fruit is available all year round. You've just gotta know the right places to go to. Calgary Farmers market in Calgary Canada wanted a simple and effective way to remind people that fresh fruit was available all year long.



This interesting campaign was created by their ad agency. Fresh apples were hung from bare trees right after the first snowfall. Now, when you're walking down the street in the winter the last thing you'd expect to see is a fresh apple hanging from the trees. The promotional stickers on the apples answered the question of "where did these come from?" and promoted the market at the same time. Definitely an interesting way to promote fresh fruit. I hate to say it but I'd gladly take a fresh apple over some promotional fruit stress balls any day. Although I don't know how I feel about one that's just hanging from a tree...might not want to eat that.