Blackouts in South Africa: Precaution vs. Promotion

South Africa has been hit recently with waves of rolling blackouts, plunging citizens into darkness and leaving them without power. Eskom, the nation's energy comission, distributed heat sensitive promotional mugs that revealed a message about saving electricity when filled with hot water.



While the mug was effective, the nation is still experiencing rolling blackouts so a local pizza parlor decided to capitilize on the business opportunity. St. Elmo's Pizza sells wood fired pizza, so their business wasn't out of comission if the power went out. They created a glow in the dark menu, with the tagline "Available during Blackouts."