I'm Wearing a Coke Bottle...Coke Goes Green with Plastic T-Shirts

Apparently dressing "trashy" is about to be come a lot more acceptable. This week, Coca Cola launched a new eco-friendly venture. While Coke doesn't seem like a recognizable name when it comes to promotional apparel, a new line of eco-tees is hitting Wal-Mart stores across the country this week. The tag line on the shirt reads "Make Your Plastic Fantastic" and the shirt itself is made from recycled plastic coke bottles. Another version of the recycled plastic shirt reads "Rehash Your Trash."



I was also interested to learn that Coke had recently launched a line of recycled merchandise under the name rPet. The line includes notebooks, tote bags, purses, and caps, all made of recycled plastic. The most interesting fact about the t-shirts comes from Stuart Kronauge, the VP of Marketing at Coca Cola North America. He states: "If the 200 million Wal-Mart shoppers in the U.S. purchase these shirts, they will help us reuse and divert more than 700 million bottles from the waste stream." That's a lot of garbage saved.

So bravo to Coca Cola for finding an eco-friendly solution to a problem. I hope this green coke movement will be more successful than Crystal Pepsi. :)

These recycled t-shirts are available starting at $7.50 from Wal-mart.com