A Newspaper Mole...

In honor of national Cancer Control Month, I thought I'd post a rather disappointing attempt at an ambient piece. For some odd reason, the bottom corners of newspapers always have a slight tear in them. The tear is raised, which the Cancer Council of Victoria found to be the perfect way to increase awareness about moles. The tagline: "If Your Mole Starts to Look Like This, Call a Doctor" is effective, but I can't help but wonder how many people actually look at the very corner on the bottom of the page of newspaper.

There have been several ways of promoting cancer control, with the most famous being the Live Strong promotional awareness bracelets created by Lance Armstrong. Personally, I feel the ad could have been more effective if it was done in a different type of media. Newspaper advertising is often ignored and the placement of this ad really doesn't do it justice.