Feeding the Hungry has Never Been Easier

That's the tag line for this inventive, compelling campaign done in South African supermarkets. Promotional decals were at the forefront, (aren't they always) and they were placed in the bottom of shopping carts. Anytime you put anything in your cart you see a sad child begging. It's not loud, it's not obnoxious. It's straight and to the point. It's brilliant.