Pedal Power

If there is one thing I've learned recently, it's that true cyclists do not mess around. True cyclists train hard and ride harder.




This promotional sign advertised the Tour De France in Australia and did so powered by one of the aforementioned serious cyclists. The promotional sign displayed scrolling ads, that appeared on screen as the cyclist pedaled to power it.

So bravo to all the serious cyclists out there, and bravo to our own Greg Hill who just last week participated in the Livestrong Challenge, riding 100 miles in support of the fight against cancer. I myself could never have done that, and I would have opted for advertising an event with the Gemline Endurance Radio Pedometer Kit. Actually I would have probably advertised the event with any promotional products, as long as it meant I didn't have to ride the bike!