Is That a Maserati or Are You Just Happy to See Me?

Here we go again with the "Stop Touching My Car" game. This ambient ad was posted on Ads of World. The concept: the Maserati is the ultimate dream car but it's extremely expensive. The dealer wanted to convey the fact that purchasing a pre-owned Maserati was much more cost-effective. These custom leaflets were put on the drivers side rear view mirrors of cars. They've been designed to look like a Maserati is right behind you and the same line that appears on all rear view mirrors:

Caution: Objects in Mirror Are Closer Than They Appear.



Excellent use of the phrase that's already going to be there, but it comes down to the fact that I still don't want anyone touching my car. Although I wouldn't mind getting a Maserati. That'd be one my list of dream corporate gifts!