Promotional Injuries
Snickers wanted a promotion that would truly draw attention to adrenaline filled sports like BMX and skateboarding at their Snickers Urbania event in Mexico. So the answer came in the form of temporary tattoos.
Custom tattoos were designed to look like cuts, scratches, bruises and other injuries which are often displayed by players of these extreme sports. Over 5,000 tattoos were distributed and applied to event attendees.
It just goes to show how much it helps when you truly know your audience. Clearly these people aren't the type who would benefit from luxurious corporate gifts, but hey, whatever works.
Custom tattoos were designed to look like cuts, scratches, bruises and other injuries which are often displayed by players of these extreme sports. Over 5,000 tattoos were distributed and applied to event attendees.
It just goes to show how much it helps when you truly know your audience. Clearly these people aren't the type who would benefit from luxurious corporate gifts, but hey, whatever works.
posted by Motivators.com at Tuesday, October 07, 2008
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1 Comments:
In your site i learned more something. I will keep reading. Thanks ^_^
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