Promotional Cappucino

Yesterday I blogged about custom stencils being used for graffiti. Luckily today I've found a much better use for them. Expedia created custom stencils that were distributed to coffee shops in Europe. Baristas used the stencils and the end result was a simple: an advertising message stenciled in cocoa on the foam of a cappucino.



In addition to the foamy message, promotional coasters (made from paper) were placed beneath the cups to further explain the details of the promotion that Expedia was executing. Fun idea and much better (less illegal) use of stencils.