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Monday, December 15, 2008

Promotional Puzzle at the Grocery Store

Fatka, a popular retail/grocery store in Denmark recently ran a campaign based around the idea that it's easy to get what you need in a hurry. The campaigns main tag line: "It Only takes 5 minutes but we really wish you'd stay a little longer" was executed through the clever use of custom promotional products that were scatter throughout the store. For example this scrambler puzzle advertises the sale price of the broccoli. Of course, you have to figure it out for yourself.

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