Recession Promotions

While all the economic bigwigs in Washington may be avoiding the dreaded "r" word, the fact of the matter is that times are tough. Whether they'd like to admit it or not, if you shake the economic magic 8 ball and ask it "Are we in a recession?" it will most likely reveal the infamous, "All Signs Point To Yes" answer.

The Cleveland based ad agency, Brokaw, will admit that the advertising industry is being hit quite hard. Just look at what they used as their promotional holiday gift.



Promotional popcorn tins were just too pricey for the agency or so they'd have you believe. So instead, recipients on Brokaw's gift list were given promotional tins with just 3 pieces of popcorn inside. The card reads, "We're not going to let a little recession dampen our festive giving spirit."

This is just another way of showing that even cheap promotional items can make a significant impact for your business. With the right message, your promotional products and trade show giveaways can do a lot for your business, even if you've only spent a little.