World Wildlife Federation Ruins the Ending

The World Wildlife Federation has once again made a powerful point with a promotion. This time it's about climate change. Books served as the advertising medium, as cards imprinted with the word "Fin" were placed in the middle of them. The reader was met with the card. After their confusion caused them to turn it over, it read "The End May Be Closer Than You Think" and listed information about climate change.



It's a unique idea and it's effective. Promotional books are a great way to advertise, but to create this specific promotion inside a random book works well also.