Get in Their Faces

DirecTV is trying to increase their customer base and bring awareness to the wide variety of HD channels that they offer. In order to do so, they created custom 3D ads to place in restrooms. The goal of the ambient promotional was to make potential customers really "feel" the game. By placing real sports balls within the ads, a 3D effect was brought to the promotion.



Definitely a cool promotion, especially since it was placed in the restrooms of sports bars. Perhaps the only thing that might have worked better would have been to have promotional sports balls given out at the sports bar itself.