Size DOES Matter

The first thing I heard when I went to go make some tea was that gas had risen 10 cents overnight. Now I know what you're thinking. 10 cents isn't that bad considering $1.71 per gallon is the national average. At least it's better than when $3.87 was the national average back in July. But still 10 cents is 10 cents. I get excited because the gas station by my house is 10 cents cheaper than almost everywhere else. So now, there's really no need for my excitement.

However, over in Switzerland, the automaker Daihatsu capitalized on the world's sky-rocketing gas prices in their latest campaign. Miniature versions of gas pumps were set up right next to real ones at gas stations. The tag line placed on top of these mini pumps read: "Alot less thirsty" and boasted a picture of the Daihatsu Cuore, a compact car that requires less fuel that most regular sized vehicles.



With this fun ambient promotion, Daihatsu makes the point that size really does matter. This point could have easily been made with promotional stress balls, like maybe the 55 gallon drum stress reliever for example, but it works better at the gas pumps.