Waxing with Post-Its

Here's a new one. The American Academy of Cosmetic Surgery wanted to convey that hair removal does not have to be such a painful and messy experience. And as anyone who has ever had anything waxed knows, it's not a fun process. Even threading, an ancient method that has seen a resurgence in popularity, isn't fun. It doesn't involve hot wax, but it's still not like petting a kitten.

Solution? Promotional Post-It Notes were custom imprinted with the words "Waxing is a rip off."



They were stuck to a poster of a woman's back, and customers were encouraged to just peel them off easily.


The interesting thing? The back of the Post-Its were custom designed to look like they had hair on them. Gross? Yep. Effective? Yep.



It's a unique promotion and one that is sure to get the desired attention of the target audience. Just a note though, you can't actually wax with Post-Its. Even the Super Sticky ones. `