Get Creative

Now here's something Jerry Seinfeld could have used. We all remember the infamous episode when he wakes up in the middle of the night to jot down a funny joke and then falls back to sleep. He awakens the next morning unable to read his "killer joke" and enlists everyone's help to try and figure it out.

As everyone knows, ideas come in the strangest of places and times. Occasionally, they'll pop up in the middle of the night. Sometimes it's early in the morning. And sometimes it's when you're driving down the highway. Creativity happens when you least expect it.



The people at the School of Visual Arts know this and that's why this campaign encourages people to be prepared. By creating custom napkins, sugar packets, place mats and even toilet paper, the creators of this campaign are encouraging people to be prepared. And while several people have had the answers to come to them while on the bowl (just think of the Janitor's "Epiphony Toilet" on Scrubs), I don't know if many would be so interested in the custom toilet paper.



Regardless, it's an innovative campaign that shows that with the right creativity behind you, anything and everything can be the perfect promotional items for your message.